Transcend Dental at the British Dental Conference & Dentistry Show 2026
The British Dental Conference & Dentistry Show 2026 returns to Birmingham on 15th - 16th May 2026, bringing together thousands of dental professionals, suppliers and industry experts for two days of education, innovation and collaboration.
This year, Transcend Dental will not just be attending the show - but also delivering a speaker session focused on one of the most important challenges facing modern practices: how specialist expertise translates into strong search visibility and sustainable practice growth.
You’ll find the Transcend Dental team at Stand N22, where we’ll be meeting practice owners, orthodontists, cosmetic dentists and multi-location groups looking to improve how their clinics are discovered online.
You can also view our exhibitor listing here:
https://birmingham.dentistryshow.co.uk/exhibitors/transcend-dental
Key takeaways
If you’re attending the Dentistry Show 2026, here’s what you’ll find in this guide:
- Where to find Transcend Dental at Stand N22
- Details of Ali Attrill’s speaker session on dental SEO strategy
- Why specialist expertise now drives search visibility
- How modern dental marketing strategies attract the right patients
About Transcend Dental
Transcend Dental works with dental, orthodontic and aesthetic clinics to drive meaningful, sustainable growth through strategic marketing and clear positioning.
With over a decade of experience helping ambitious dental practices grow, Transcend Dental has supported over 350 independent clinics and multi-location groups to attract the right patients and scale their services. The team has designed more than 450 dental websites for over 350 practices, and worked with clinics across six countries.
Our work combines:
- Strategic brand positioning
- Website design and development
- Search engine optimisation (SEO)
- Paid media campaigns
- Marketing automation and lead management
- AI-search readiness and Answer Engine Optimisation (AEO)
Everything is tailored to the practice and location, the patient audience, and the commercial goals of the business - nothing is off-the-shelf.
If you’re attending the Dentistry Show this year, come and say hello at Stand N22.
Speaker session: How to leverage specialist expertise into SEO dominance
Transcend Dental’s Ali Attrill will be speaking in the Practice Owners & Business Management Theatre on 15 May 2026 from 3.30pm - 4pm.
The session, How to leverage specialist expertise into SEO dominance, explores how modern dental practices can translate their clinical expertise into stronger visibility across search engines and AI-driven discovery platforms.
As patient behaviour continues to evolve, the way people search for dentists and treatments has changed significantly. Patients now research treatments across multiple channels, including:
- Google search
- AI-powered search assistants
- Local business listings
- Reviews and reputation platforms
- Educational treatment content
Practices that structure their online presence effectively often dominate these search journeys.
In today’s competitive dental market, simply offering high-value treatments is no longer enough. Practices must position themselves clearly so patients understand who they are, what they specialise in, and why they should choose them.
In the session, Transcend Dental’s founder and marketing director Ali Attrill will join forces with principal dentist Dr Nirmalan (Niz) Patkunan of Feel Good Dental to share how specialist positioning, strategic branding and digital marketing can transform patient demand for treatments such as Invisalign, dental implants and sleep apnoea care.
Together, they will explore how separating practice and specialist brands, building authority through clear messaging and creating the right digital patient journey can help practices attract the right patients and increase case acceptance.
Combining marketing strategy with real clinical experience, the session offers practical insight into how dental clinics can move beyond generic marketing tactics, build specialist-led SEO strategies and position clinicians as recognised authorities in their fields.
What you’ll learn from the session
The talk is designed for practice owners, directors and growth-focused dental teams who want practical insight into how modern dental marketing works.
Topics covered include:
- How search engines interpret clinical expertise and authority
- Structuring dental websites to support specialist SEO performance
- Turning treatment pages into long-term patient acquisition assets
- Using content to attract high-value treatments such as implants, orthodontics and cosmetic dentistry
- Competing effectively with larger dental groups in search results
The focus goes beyond theory, offering practical strategies and simple steps your practice can implement straight away.
Why dental SEO strategy matters more than ever
Online search behaviour in dentistry has evolved significantly in recent years, and now patients rarely choose the first practice they find. Instead, they compare multiple clinics, research treatment options, and read reviews and practice updates before booking a consultation.
At the same time, discovery is no longer limited to traditional search engines. Patients increasingly use a combination of search platforms, AI-powered assistants, local listings, reviews and treatment-led research to decide which clinicians they trust.
For dental practices, this means visibility alone is no longer enough. Authority, expertise and clear treatment positioning now play a central role in how patients decide who to contact.
The most effective dental websites therefore combine:
- Clear clinical expertise
- Structured treatment information
- Strong local search visibility
- Robust technical website foundations
- Content designed for both patients and modern search platforms
When these elements work together, a dental website becomes so much more than an online brochure - it becomes a consistent source of patient enquiries and a driver of long-term growth.
This is the type of joined-up marketing strategy Transcend Dental specialises in.
Meeting the Transcend Dental team at Stand N22
The Dentistry Show is one of the largest gatherings of dental professionals in the UK, making it an ideal opportunity to discuss marketing strategy, growth challenges and opportunities within the sector.
At Stand N22, the Transcend team will be available to talk about:
- Improving dental website performance
- SEO/AEO strategies for specialist treatments
- Attracting higher-value patients
- Branding and positioning for dental clinics
- Scaling marketing across multiple practice locations
Whether you’re planning a website rebuild, reviewing your SEO strategy or exploring ways to grow your practice, the team will be happy to share practical insights from working with hundreds of dental clinics worldwide.
Planning your visit to the Dentistry Show
The British Dental Conference & Dentistry Show is widely regarded as one of the leading events in the UK dental calendar. Each year the show features:
- Multiple educational theatres
- Industry speakers and expert panels
- Hundreds of exhibitors
- Product demonstrations and innovations
- Networking opportunities across the dental profession
If you’re attending the event in Birmingham, make sure to add Stand N22 to your list of stops.
Join the conversation
If you’re attending the Dentistry Show 2026 and want to talk about dental marketing, SEO/AI search, or how practices grow locally and online, come and say hello at Stand N22.
We’re always happy to talk strategy, branding, or new treatments - and we’re really nice people too, we promise!
Learn more about us here:
https://www.transcend.dental/
Unable to attend?
Why not book a free SEO audit to find out whether your dental practice website is working hard enough for you?
In your free 1:1 website breakthrough call, we’ll uncover what’s working, what isn’t, and how to turn your website into a consistent patient generator.
We’ll show you:
✔ How well your site ranks for local patient searches
✔ Opportunities to improve visibility in Google and AI-powered answers
✔ Quick wins to help attract more new patients
