Braintree Dental Studio, wanted a website redesign to attract two key demographics: 24-45 year-olds seeking Invisalign and cosmetic treatments, and 50-70 year-olds interested in implants. The site needed to appeal predominantly to women (60%) and align with their existing branding, but with a fresher, more contemporary look. The focus was on creating an impactful design with bold use of branding colours, large imagery, and minimal text to enhance user interaction and lead conversion rates.
Web design
Web development
Wireframes
We crafted a visually striking website with clean lines, rounded edges, and a high-tech feel. By incorporating blue gradients, large images, and a clean, easy-to-read font, we created a modern yet easy-to-navigate site. Interactive elements like expandable sections, scrolling testimonials, and animated social media images were introduced to engage users and keep the layout uncluttered. These design choices ensure the site appeals to both younger and older demographics, enhancing user experience and driving higher lead conversion rates.
Barncroft, Abberton Road, Bishampton, Worcestershire, WR10 2LU.
