Branding & identity

Branding that ensures your practice stands out, resonates with patients, and builds lasting recognition. Discover how we can create a unique brand identity that drives success.

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Cut to the chase

Our tailored branding approach ensures your practice connects with your target audience, building trust and enhancing market presence.

How do we do this?

Brand discovery

We start by understanding your practice’s values, mission, and vision, building upon the insights gathered during our research phase. This foundational step ensures that your brand authentically represents who you are and what you stand for.

Visual identity creation

Our design team crafts a distinctive visual identity, including logo design, colour schemes, and typography. These elements are designed to be memorable and reflective of your practice’s personality.

Brand messaging

We develop consistent and compelling brand messaging that communicates your practice’s unique value proposition. This includes taglines, mission statements, and key messages that resonate with your audience, building upon the strategic insights and plans we've created.

Consistency across platforms

We ensure that your brand identity is consistently applied across all touchpoints, from your website to social media profiles and marketing materials. This consistency builds trust and recognition.

What's included?

  • Bespoke design

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  • UX over UI

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  • SEO optimised copywriting

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  • Full website development

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  • Conversion rate optimised

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  • Interactive prototyping

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  • Fully responsive

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  • Online portal

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  • Innovative cost calculator

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  • Design systems

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  • Bi-annual design refresh

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  • Immersive brand experiences

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  • Bespoke design

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.

  • UX over UI

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  • SEO optimised copywriting

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  • Full website development

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  • Conversion rate optimised

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  • Interactive prototyping

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  • Fully responsive

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  • Online portal

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.

  • Innovative cost calculator

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  • Design systems

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  • Bi-annual design refresh

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  • Immersive brand experiences

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.

  • Bespoke design

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.

  • UX over UI

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.

  • SEO optimised copywriting

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.

  • Full website development

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  • Conversion rate optimised

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.

  • Interactive prototyping

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.

  • Fully responsive

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.

  • Online portal

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.

  • Innovative cost calculator

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  • Design systems

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  • Bi-annual design refresh

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  • Immersive brand experiences

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Beyond ordinary brand design

Take a look at some of our favourite branding and identity projects below.

Dental Smiles London

Branding & identity

Dr Rez Dental

Branding & identity

My E20 Dentist

Branding & identity

Freedom Dental

Branding & identity

Higher Dental

Branding & identity

Aberdeen Orthodontics

Branding & identity

Ocean Orthodontics

Branding & identity

Myo Dental

Branding & identity

Skircoat Green Dental

Branding & identity

Angle House Orthodontics

Branding & identity

East Midlands Orthodontics

Branding & identity

Be Clear Orthodontics

Branding & identity

Signature Orthodontics

Branding & identity

Kimberley Park Dental Practice

Branding & identity

Bamford Orthodontics

Branding & identity

Bayside Orthodontics

Branding & identity

Oxford Orthodontic Centre

Branding & identity

Scunthorpe Orthodontics

Branding & identity

Star Orthodontics

Branding & identity

Zen Orthodontics

Branding & identity

Align & Smile Orthodontics

Branding & identity

Royston Dental Care

Branding & identity

Orthodontic Specialists of Lake County

Branding & identity

Distinctive visual identity

We create a unique logo that captures the essence of your practice and is easily recognisable. A strong logo is a cornerstone of your brand identity.

Cohesive colour palette

We select a colour palette that reflects your practice’s personality and appeals to your target audience. Colours are chosen for their psychological impact and ability to convey your brand’s values.

Professional typography

Our team thoughtfully chooses typography that complements your brand’s visual identity and ensures readability across all platforms.

Comprehensive brand guidelines

We create brand guidelines to ensure consistency in the application of your brand identity. These guidelines cover logo usage, colour schemes, typography, and more. We feel strongly that brand guidelines are a vital asset for a brand, so we include them with every logo design. The detail in the guidelines depends on the package you choose, but they’re all designed to help your brand stay consistent and professional, no matter the application.

Our step-by-step approach to branding & identity

Initial consultation

We begin with an initial consultation to understand your practice’s unique characteristics and goals. This helps us tailor our branding approach to your specific needs.

1

Brand discovery workshop

Through a series of workshops, we delve deeper into your practice’s values, mission, and vision. This collaborative process builds upon the research we’ve already conducted and the strategic foundations set during our brand planning phase to capture the essence of your brand.

2

Visual identity development

Our design team develops your visual identity, including logo design, colour schemes, and typography. These elements are crafted to be both distinctive and reflective of your practice.

3

Brand messaging creation

We create compelling brand messaging that communicates your unique value proposition. This includes developing taglines, mission statements, and key messages, all built upon the strategic insights and plans from our brand planning and strategy services.

4

Implementation across platforms

We ensure that your new brand identity is implemented consistently across all platforms, from your website to social media and marketing materials.

5

FAQ

  • What is branding and why is it important?

    Branding is the process of creating a unique identity for your business, encompassing your name, logo, design, and messaging. It's crucial for differentiating your business, building recognition, and fostering customer loyalty.

  • How does branding impact my business?

    Effective branding builds trust, enhances customer recognition, supports marketing efforts, and can significantly influence customer purchasing decisions.

  • Can you help rebrand an existing business?

    Yes, we can assist with rebranding by conducting brand audits, refining your brand strategy, and redesigning visual and communicative elements to better align with your current goals.

  • How do you ensure the brand identity reflects my business values?

    We start with in-depth consultations to understand your business, values, and target audience. This insight guides our creative process to ensure your brand identity authentically represents your business.

  • What does brand identity include?

    Brand identity includes visual elements like your logo, colour palette, typography, and imagery, as well as your brand voice, tone, and overall personality conveyed through communications.

  • How long does it take to develop a brand identity?

    The timeline varies depending on the scope and complexity, but typically, developing a comprehensive brand identity can take anywhere from a few weeks to several months.

  • What is the process for creating a brand identity?

    Our process includes discovery and research, strategy development, design creation, and implementation. We work closely with you at each stage to ensure the brand identity aligns with your vision and objectives.

  • What is the difference between brand identity and brand image?

    Brand identity is the collection of all brand elements that a company creates to portray the right image to its consumer. Brand image, on the other hand, is the perception of the brand in the minds of the consumers.