Our brief was to create a website for Carisbrook Dental that appeals to a diverse demographic, enhancing lead conversion rates and optimising user experience. The site needed to reflect a sophisticated, family-friendly tone using a clean, minimalist design with a limited colour palette. Emphasising a professional yet approachable look, the design aimed to increase readability and convey high-quality care to attract potential patients.
Web design
Wireframes
Our solution involved using a charcoal, lime, and white palette to align with Carisbrook’s branding, with lime accents highlighting key calls-to-action for better lead conversion. We implemented large imagery with a darker overlay to maintain a high-end feel and used a consistent and easy-to-read typeface. The design achieved a clean, contemporary look with intuitive navigation and sticky elements to enhance user engagement and lead conversion.
Barncroft, Abberton Road, Bishampton, Worcestershire, WR10 2LU.
