Public relations

Enhance your dental practice’s reputation with our PR services. We create and manage strategic communications that build trust, engage your audience, and strengthen your brand.

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Cut to the chase

Our strategic PR services manage your practice’s reputation, build trust, and engage your community, ensuring your brand stands out and thrives.

How do we do this?

Media relations

We establish and maintain relationships with key media outlets to secure coverage that enhances your practice’s visibility and credibility. This includes press releases, media pitches, and interview opportunities.

Crisis management

We provide expert crisis management services to protect your practice’s reputation during challenging times. Our proactive strategies help mitigate negative impacts and maintain public trust.

Community engagement

We develop and implement community engagement initiatives that build positive relationships and enhance your practice’s local presence. This includes sponsorships, partnerships, and local events.

Thought leadership

We position your practice as a thought leader in the dental industry by securing speaking engagements, writing articles, and producing expert content. This builds your reputation and attracts new patients.

What's included?

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  • Bi-annual design refresh

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  • Immersive brand experiences

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  • Bespoke design

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  • UX over UI

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  • SEO optimised copywriting

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  • Full website development

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  • Conversion rate optimised

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  • Interactive prototyping

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  • Fully responsive

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  • Online portal

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  • Innovative cost calculator

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  • Design systems

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  • Bi-annual design refresh

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  • Immersive brand experiences

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  • Bespoke design

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  • UX over UI

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  • SEO optimised copywriting

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  • Full website development

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  • Conversion rate optimised

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  • Interactive prototyping

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  • Fully responsive

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  • Online portal

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  • Innovative cost calculator

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  • Design systems

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  • Bi-annual design refresh

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  • Immersive brand experiences

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Enhance your visibility

Our PR strategies enhance your practice’s visibility through media coverage and community engagement, ensuring your brand reaches a wider audience.

Trust and credibility

We build and maintain trust and credibility through consistent, transparent, and strategic communication. This fosters positive relationships with patients and the community.

Proactive reputation management

Our proactive reputation management strategies address potential issues before they escalate, protecting your practice’s reputation and maintaining public confidence.

Engaging storytelling

We craft compelling stories that resonate with your audience and highlight your practice’s unique strengths and values. Effective storytelling enhances your brand’s appeal and engagement.

Our step-by-step approach to Public Relations (PR)

Initial discussion

We begin with an initial consultation to understand your practice’s goals and target audience. This helps us tailor our PR strategies to your specific needs.

1

Strategy development

We develop a comprehensive PR strategy that aligns with your practice’s objectives. This includes media relations, community engagement, and thought leadership initiatives.

2

Media outreach

We identify and reach out to relevant media outlets to secure coverage for your practice. This includes writing press releases, pitching stories, and coordinating interviews.

3

Community engagement

We implement community engagement initiatives that build positive relationships and enhance your local presence. This includes event planning, sponsorships, and partnerships.

4

Thought leadership

We position your practice as an industry leader by securing speaking engagements, writing articles, and producing expert content. This builds your reputation and attracts new patients.

5

Crisis management

We provide expert crisis management services to protect your reputation during challenging times. This includes developing crisis communication plans and managing public responses.

6

Performance monitoring

We monitor the performance of your PR efforts using analytics and insights. This data-driven approach allows us to refine and optimise our strategies for better results.

7

Ongoing PR management

We provide ongoing support to ensure your PR efforts remain effective and aligned with your goals. This includes regular updates, new initiatives, and continuous engagement with the media and community.

FAQ

  • What is public relations?

    Public relations (PR) involves managing and maintaining the public image of a business or organisation through strategic communication and media relations.

  • What services are included in public relations?

    PR services include media relations, press release writing and distribution, event planning, crisis management, social media management, and reputation management.

  • How do you measure the success of a PR campaign?

    Success is measured through media coverage, audience reach, engagement metrics, changes in public perception, and the achievement of specific campaign objectives.

  • How can PR help with social media management?

    PR professionals can create and manage content, engage with followers, handle online reputation, and use social media to amplify positive news and manage negative feedback.

  • How can public relations benefit my business?

    PR can enhance your business's reputation, increase brand awareness, build credibility, and manage public perception, leading to stronger customer relationships and increased sales.

  • What is the difference between PR and advertising?

    PR focuses on building positive relationships and managing the public image through earned media, while advertising involves paid promotions to directly market products or services.

  • What is crisis management in PR?

    Crisis management involves preparing for and responding to unexpected events that could harm a business's reputation, ensuring effective communication to mitigate damage and restore public trust.

  • Why is storytelling important in PR?

    Storytelling humanises your brand, making it more relatable and memorable. It helps convey your business values, mission, and unique selling points in a compelling way that resonates with your audience.