Paid social

Amplify your dental practice’s reach with our targeted paid social media campaigns. We create and manage ads that engage your audience, drive traffic, and increase conversions.

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Cut to the chase

Our paid social media services leverage targeted advertising to reach your ideal patients, driving engagement and increasing conversions.

How do we do this?

Targeted advertising

We utilise advanced targeting options to reach your ideal audience based on demographics, interests, and behaviours. This ensures your ads are seen by those most likely to become your patients.

Captiviating ad creatives

Our team designs visually appealing and compelling ad creatives that capture attention and drive action. This includes images, videos, and copy that resonate with your audience and highlight your practice’s unique offerings.

Multi-platform campaigns

We manage campaigns across multiple social media platforms, including Facebook, Instagram, and LinkedIn. This broadens your reach and maximises your advertising impact.

Performance tracking and optimisation

We continuously monitor and optimise your paid social campaigns to ensure they deliver the best results. This includes adjusting targeting, creatives, and budgets based on performance data.

What's included?

  • Bespoke design

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  • UX over UI

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  • SEO optimised copywriting

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  • Full website development

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  • Conversion rate optimised

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  • Interactive prototyping

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  • Fully responsive

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  • Online portal

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  • Innovative cost calculator

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  • Design systems

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  • Bi-annual design refresh

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  • Immersive brand experiences

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  • Bespoke design

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  • UX over UI

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  • SEO optimised copywriting

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  • Full website development

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  • Conversion rate optimised

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  • Interactive prototyping

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  • Fully responsive

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  • Online portal

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  • Innovative cost calculator

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  • Design systems

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  • Bi-annual design refresh

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  • Immersive brand experiences

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  • Bespoke design

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  • UX over UI

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  • SEO optimised copywriting

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  • Full website development

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  • Conversion rate optimised

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  • Interactive prototyping

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  • Fully responsive

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  • Online portal

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  • Innovative cost calculator

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  • Design systems

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  • Bi-annual design refresh

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  • Immersive brand experiences

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Award-winning web design

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Drayton Dental Care

Organic social

Fresh Dental

Organic social

Lotus Clinic

Organic social

Advanced targeting

Our advanced targeting techniques allow us to reach specific segments of your audience, ensuring your ads are seen by the right people. This increases the likelihood of conversions and maximises your advertising spend. By focusing on precise targeting criteria, we ensure that your message resonates with potential patients who are most likely to engage with your services. This targeted approach reduces wastage and enhances the effectiveness of your campaigns.

High-quality ad creatives

We produce high-quality ad creatives that stand out in social media feeds. Our focus is on creating engaging content that drives clicks and conversions, whether through eye-catching visuals or persuasive copy.

Our creative team leverages the latest design trends and best practices to craft ads that capture attention and communicate your practice's value proposition effectively. Each creative is designed to align with your brand identity and resonate with your target audience.

Cross-platform reach

We run campaigns on multiple social media platforms to ensure your ads reach a broad audience. This strategy increases brand awareness and attracts diverse groups to your practice. By tailoring our strategies to leverage the unique strengths and demographics of each platform, we maximise the impact of your message. Pairing paid social with influencer marketing gives even greater reach, covering all bases and leading to outstanding results.

Continuous optimisation

Our continuous optimisation process involves regularly reviewing campaign performance and making data-driven adjustments. This ensures your ads remain effective and your budget is used efficiently, leading to better ROI.

Our continuous optimisation process involves regularly reviewing campaign performance and making data-driven adjustments. This ensures your ads remain effective and your budget is used efficiently, leading to better ROI.

We use advanced analytics tools to monitor key performance indicators, identify trends, and make informed decisions. This iterative approach allows us to refine targeting, ad creatives, and bidding strategies to maximise the impact of your campaigns continuously.

Our step-by-step approach to paid social

Initial consultation

We begin with an initial consultation to understand your practice’s goals and target audience. This helps us tailor our paid social strategy to your specific needs.

1

Audience research and targeting

We conduct thorough audience research to identify the best targeting options for your campaigns. This ensures your ads reach the most relevant and high-converting audience.

2

Ad creative development

Our team creates eye-catching ad creatives, including images, videos, and copy, designed to engage your audience and drive action. We focus on highlighting your practice’s unique strengths and services, through relatable, down-to-earth storytelling.

3

Campaign setup

We set up your paid social campaigns across selected platforms, implementing advanced targeting and optimising for key performance metrics. This ensures your ads are primed for success from the start.

4

Launch and monitoring

Once the campaigns are live, we continuously monitor their performance, making real-time adjustments as needed to optimise results. This proactive approach helps maximise your ROI and campaign effectiveness.

5

Performance analysis and reporting

We provide detailed performance reports that track key metrics such as reach, engagement, and conversions. These insights help us understand the campaign’s impact and guide future optimisation efforts.

6

Ongoing support and optimisation

We provide ongoing support to ensure your paid social campaigns continue to perform at their best. This includes regular check-ins, performance reviews, and strategic adjustments to keep your ads effective and aligned with your goals.

FAQ

  • What is paid social?

    Paid social refers to advertising on social media platforms where businesses pay to display their ads or sponsored content to specific audiences.

  • How can paid social benefit my business?

    Paid social helps increase brand awareness, drive traffic to your website, generate leads, and boost sales by targeting specific audiences based on demographics, interests, and behaviours.

  • How do you measure the success of a paid social campaign?

    We use metrics such as click-through rates (CTR), conversion rates, cost per click (CPC), and return on ad spend (ROAS) to evaluate the performance and success of our paid social campaigns.

  • How much should I budget for paid social advertising?

    The budget for paid social advertising varies depending on your goals, target audience, and the platforms you choose. We can help you develop a customised budget plan that aligns with your objectives.

  • Which platforms do you use for paid social campaigns?

    We use popular platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest to run targeted paid social campaigns.

  • What is the difference between organic social and paid social?

    Organic social involves unpaid content shared on social media, while paid social includes paid advertisements and sponsored posts designed to reach a wider audience.

  • Can you target specific audiences with paid social ads?

    Yes, we can target specific audiences based on factors like age, gender, location, interests, and behaviours to ensure your ads reach the right people.

  • What types of ad formats are available for paid social?

    Paid social offers various ad formats, including image ads, video ads, carousel ads, slideshow ads, and story ads, each designed to engage users in different ways.