The brief for Brookside Dental's website was to attract a diverse demographic, including affluent families and young professionals. By enhancing the site’s aesthetic appeal and user experience, they sought to increase lead conversion rates and showcase the practice's high-end services, personalised care, and modern technology. The brief focused on creating a sleek, modern, and sophisticated website that conveyed a professional yet personable tone, reflecting the family-run nature of the practice.
Web design
Web development
Wireframes
We crafted a visually appealing website using a minimalist design with a balanced mix of dark and light sections, reflecting the desired 'sexy' and high-tech feel. The design incorporates overlapping containers, ample white space, and a streamlined navigation bar to improve user engagement. We used specific fonts and colour schemes to enhance brand consistency and convey an organic, eco-friendly vibe. By highlighting key services and leveraging testimonials, we optimised the site for better lead conversion, appealing to both younger and older demographics, thereby ensuring a significant return on investment.
Barncroft, Abberton Road, Bishampton, Worcestershire, WR10 2LU.
