Align & Smile Orthodontics

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The brief

Align and Smile Orthodontics requested a user-friendly and visually appealing website to promote their services and attract new patients. The site needed to highlight their range of orthodontic treatments, provide easy access to booking consultations, and showcase patient testimonials and team expertise. The design should be modern, professional, and aligned with their branding to enhance credibility and engagement.

Industry
Orthodontics
Location
UK
What we did

Logo design

Web design

When we did it
2018

Solution

The new Align and Smile Orthodontics website features a clean, welcoming design with clear navigation. The homepage includes prominent call-to-action buttons for booking consultations and accessing information about treatments. Patient testimonials and a gallery of happy smiles build trust and showcase success stories. The site also introduces the professional team, offers detailed treatment information, and provides easy access to contact details and opening hours, ensuring a seamless user experience.

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Before
After
Before After
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Branding

Align & Smile Orthodontics sought an update to their existing logo, focusing on modernising while maintaining recognisability. The design evolved by retaining core elements, such as the butterfly and human profiles, but introduced a fresh, vibrant colour gradient, making it more visually striking. The font was refined to create a more balanced, approachable look, aligning with the brand’s professional yet friendly identity.

Align & Smile Orthodontics in Canary Wharf brand identity options featuring butterfly-inspired logos in various color schemes and designs.
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Advertising

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