Allstar Orthodontics

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The brief

We were tasked with creating a modern redesigned website for Allstar Orthodontics, located in Queensland, Australia. Our aim was to design a clean, uncluttered page with a contemporary feel to attract and engage clients. The existing website featured wordy copy and stock imagery, which the client wanted to move away from, as well as not being fully responsive.

Industry
Orthodontics
Location
Australia
What we did

Web design

When we did it
2014, 2020

Solution

Inspired by their logo's curves, gradients, and colours, we created a vibrant, engaging design that resonated well with the practice demographic. We used bright pinks and purples from the logo, contrasted with dark grey for key information, and light grey for containers to maintain a soft, clean look. The font chosen enhances readability and complements the logo's contemporary style. Key features include a "How does it work?" carousel on the homepage to simplify the process for visitors, and a blog strip to boost organic clicks. The booking page features a refreshed finance calculator, meticulously designed to streamline the user experience and encourage clicks to booking by providing clear, easy-to-understand financial options, enhancing user trust and confidence in making informed decisions, ultimately increasing lead conversion rates.

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Before
After
Before After
Mobile homepage for Allstar Orthodontics, Albany Creek and Fortitude Valley, Australia.
Mobile booking page for Allstar Orthodontics, Albany Creek and Fortitude Valley, Australia.
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Branding

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Advertising

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