Bayside Orthodontics

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The brief

Bayside Orthodontics requested a modern, user-friendly website to improve online engagement and facilitate patient bookings. The primary goals were to highlight their services, simplify the consultation booking process, and showcase successful patient outcomes. The website needed to convey a professional yet approachable tone, reflecting the practice's dedication to patient care and satisfaction.

Industry
Orthodontics
Location
Australia
What we did

Logo design

Web design

When we did it
2019

Solution

The resulting website features a bright, welcoming design with easy navigation. Key elements include a prominent "Book a Free Consultation" form on the homepage, clear step-by-step guides on the consultation process, and a "Smile Gallery" to highlight patient transformations. Each section is visually engaging, using vibrant images and clear calls to action. The overall layout ensures a seamless user experience, making it simple for potential patients to learn about treatments, meet the team, and book appointments.

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Before
After
Before After
Mobile homepage for Bayside Orthodontists, Victoria, Australia.
Mobile booking page for Bayside Orthodontists, Victoria, Australia.
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Branding

Bayside Orthodontists sought a modern refresh of their existing brand, focusing on an abstract and minimalist evolution. The design uses a clean, professional typeface to convey a sense of expertise and technology. The visual progression of circles in the logo reflects the progression of orthodontic treatment, while the cool blue tones create a calming, trustworthy impression for patients.

Bayside Orthodontists in Melbourne, Australia, brand identity featuring a clean, abstract design with circular blue and grey elements, emphasizing professionalism and a modern aesthetic.
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Advertising

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