The brief for Clear Smiles was to create a unique website that stood out from typical orthodontic sites. The client emphasised a fresh look, featuring community engagement and social proof, like testimonials and Instagram influencer images, to highlight their success. They wanted the site to focus on lead generation while being visually distinct and user-friendly, with an emphasis on showcasing their extensive positive reviews and ambassador program.
Web design



Our solution involved designing a vibrant, engaging site that seamlessly integrated social media elements and testimonials to build trust and community connection. We ensured the layout was optimised for easy navigation and high lead conversion rates by strategically placing calls-to-action and highlighting key trust factors. This approach not only appealed to the target demographic but also maximise return on investment by driving more qualified leads.



