Dental Specialists of New York

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The brief

We were tasked with redesigning the Dental Specialists of New York website to align with their new branding while retaining elements from the existing site. The goal was to create a balance of modernity and familiarity, ensuring the site feels fresh yet recognisable.

Industry
Orthodontics
Location
USA
What we did

Logo design

Web design

When we did it
2019, 2020

Solution

Our solution incorporated the new logo's colours, fonts, and graphics, blending these with the existing site's photography style and colour palette. We used elegant serif and clean, modern typefaces for readability, and a professional colour scheme of blues, greys, and navy. The design is clean and minimal, with seamless imagery to enhance the user experience.

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Before
After
Before After
Dental Specialists of New York homepage featuring a smiling woman outdoors, promoting free consultations and orthodontic services, New York, USA.
Dental Specialists of New York booking form for free consultations, with fields for name, email, phone, and appointment date, New York, USA.
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Branding

The Dental Specialists of New York required a logo that reflected their expertise and professionalism while maintaining a modern and approachable aesthetic. The final design features clean lines and a simple yet elegant typography that communicates trust and quality care. The logo’s minimalistic style ensures versatility across various mediums, making it ideal for both digital and print use.

Dental Specialists of New York, USA, brand identity featuring a modern, structured logo with a cityscape-inspired design, available in various colorways and styles.
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Advertising

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