East Midlands Orthodontics

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The brief

We were tasked with creating a fresh, contemporary website for East Midlands Orthodontics that radiates a fun and personable feel. The goal was to ensure the design reflected their brand values and appealed to a younger audience. The client admired elements from several other dental websites, wanting a blend of bright colours, modern aesthetics, and a strong identity unique to their practice.

Industry
Orthodontics
Location
UK
What we did

Logo design

Web design

Web development

Wireframes

When we did it
2022

Solution

Our solution involved a colour palette featuring mint green and purple accents, inspired by their branding and staff uniforms. We used highly readable, contemporary sans-serif fonts and incorporated pill-shaped image containers to give the site a distinctive look. The design also features harmonious colour tones, ample white space, and consistent branding elements, ensuring a clean, tech-focused aesthetic that resonates with their target audience.

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Before
After
Before After
East Midlands Orthodontics Homepage, Nottingham: "Homepage with a smiling family, call-to-action for free consultation, and Invisalign Gold Provider badge.
Invisalign Info Page, East Midlands Orthodontics, Nottingham: "Invisalign benefits page featuring a woman holding clear aligners and booking options.
Invisalign Treatment Experience, East Midlands Orthodontics, Nottingham: "Explains Invisalign experience with a woman at a restaurant holding clear aligners.
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Branding

East Midlands Orthodontics required a modern, clean logo that conveyed professionalism and trust. The design uses simplistic, contemporary shapes to represent the letters "E" and "M," framed within a circle to soften the edges and create a friendly tone. The teal and black colour palette highlights the practice's high-tech and knowledgeable approach, ensuring a professional yet approachable brand identity.

East Midlands Orthodontics Branding, Nottingham, with various logo versions and a family smiling, emphasizing the tagline "Creating Beautiful Smiles."
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Advertising

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