Our brief was to create a clean, modern website for Edge Orthodontics, reflecting their brand identity while improving user experience. We were inspired by the client's brochure and style guide, opting for light, airy pastel colours and clean blocks. We balanced black and white images with full-colour rollovers to highlight brand colours without overwhelming the design.
Web design
Wireframes
Our solution features a welcoming homepage with a light, airy patient image and a dynamic "Why choose us" section. We included a mix of non-clinical patient reviews and a simplified booking page with a tab system to reduce content overload. The "Meet the team" section was streamlined with updated imagery, and all elements were designed to cycle automatically, enhancing user interaction and engagement.
Barncroft, Abberton Road, Bishampton, Worcestershire, WR10 2LU.
