My Smile Orthodontics

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The brief

We were tasked with designing a clean, modern website for MySmile Orthodontics, reflecting their logo and brand identity. The goal was to create a user-friendly site that highlights key information and call-to-action buttons, using a soft colour palette and a welcoming design that mirrors the practice's warm atmosphere.

Industry
Orthodontics
Location
Australia
What we did

Web design

Wireframes

When we did it
2015, 2021

Solution

Our design incorporates arch shapes, inspired by the "m" and "y" in the logo, to unify the branding across image containers and highlighted sections. The design's simplicity and ample white space support smooth scrolling and subtle interactive elements. For example, in the "Why choose our specialists" section, numbered items transition into place with a gentle, timed delay, enhancing user experience without overwhelming. We aimed to reflect the practice's warm and friendly atmosphere in our design.

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Before
After
Before After
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Branding

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Advertising

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