For this project, we were tasked with creating a modern and professional website for Orchard Orthodontics that reflects their brand identity and appeals to both young professionals and families. The brief required a design that highlights the practice's unique selling points, showcases patient testimonials, and provides clear and concise information. It needed to be visually appealing, easy to navigate, and align with the practice's branding.
Web design
Wireframes
Our solution features a minimal colour palette of navy blue, grey, and charcoal, with gradients to highlight key areas. We incorporated alternating containers with bold images and clear text, complemented by vector images in brand colours for added interest. The design subtly uses the leaf shape from the logo in the background and sparingly uses circular elements to draw attention to important areas. The homepage showcases Orchard’s unique selling points, testimonials, and a map with practice locations, while the booking page offers a hero form and a gallery of patient smiles, ensuring a user-friendly and visually appealing experience.
Barncroft, Abberton Road, Bishampton, Worcestershire, WR10 2LU.
