Origin Orthodontics

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The brief

We were tasked with designing a simple, sleek, and engaging website for Origin Orthodontics that showcases their expertise, particularly their ability to handle complex cases. The website needed to convey trust and professionalism from the first interaction. We aimed to keep the existing brand colours while adding warmth and contrast with purple and orange tones, ensuring the site didn’t appear too clinical.

Industry
Orthodontics
Location
UK
What we did

Email design

Email signatures

Web design

Wireframes

When we did it
2014, 2017, 2020

Solution

To achieve this, we incorporated subtle transitions and interactions to highlight Origin Orthodontics' established expertise. We used the logo icon with parallax effects for a dynamic feel and added block colours to differentiate sections, inspired by the client’s keywords. A background video in the homepage hero, coupled with a darker overlay, ensures clear visibility of the CTA. The design balances professional and welcoming elements, enhancing user trust and engagement.

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Before
After
Before After
Mobile homepage of Origin Orthodontics, London, England.
Mobile booking page of Origin Orthodontics, London, England.
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Branding

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Advertising

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