Orthodontic Specialists of Lake County

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The brief

We were tasked with creating a website for Orthodontic Specialists of Lake County, aiming to reflect their strong brand identity and enhance user experience. The brief required us to simplify the existing colour palette to primarily blues with yellow accents, incorporate square elements from the logo, and design user-friendly sections for product information and reviews.

Industry
Orthodontics
Location
USA
What we did

Logo design

Website design

When we did it
2018, 2021

Solution

Our solution includes a cohesive colour scheme, modern design elements using logo shapes, and an interactive tabbed section for product navigation. We created a dynamic review section that allows filtering by location and treatment type. The button and tab styles draw inspiration from the logo’s underline, ensuring consistency and enhancing user engagement throughout the site.

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Before
After
Before After
Family smiling in a park with a tagline promoting future spectacular smiles at Orthodontic Specialists of Lake County.
Simple booking form asking for a callback to schedule a complimentary consultation at Orthodontic Specialists of Lake County.
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Branding

Orthodontic Specialists of Lake County required a logo that reflected their advanced, personalised care. The design features a tooth-shaped fingerprint, symbolising the practice’s cutting-edge technology and individualised treatments. The intricate yet simple logo conveys precision, while the rounded, friendly font makes the brand approachable, mirroring the care and attention given to each patient.

Orthodontic Specialists of Lake County, Illinois, USA. Branding image showcasing logo variations and design elements.
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Orthodontic Specialists of Lake County, Illinois, USA. Business card
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Advertising

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