Royston Dental Care requested a logo that would communicate their focus on bespoke, high-quality dental care while remaining approachable and professional. They wanted a design that was modern yet welcoming, clearly representing their expertise in dentistry and personalised care. The logo needed to convey trust, warmth, and professionalism, aligning with the practice's values and services.
Brand guidelines
Logo design
The solution was a clean, bold logo that combines modern typography with a subtle tooth graphic to visually represent the dental industry. The colour scheme of maroon and grey was chosen to evoke feelings of warmth and reliability. The tagline "Bespoke Dentistry" was integrated to emphasise the tailored care Royston Dental Care offers to its patients, perfectly balancing professionalism with a friendly tone.
Barncroft, Abberton Road, Bishampton, Worcestershire, WR10 2LU.
