We were tasked with elevating the existing website to appeal to a more affluent market. The aim was to create a high-end, designer aesthetic using a combination of large white spaces, clean edges, and muted colours like light grey, mint, and blue. The brief specified an elegant and modern look, incorporating elements like white and chrome to reflect a premium brand experience.
Logo design
Web design
Our design utilises a light and pastel colour palette to maintain a sophisticated yet welcoming feel. The imagery is carefully chosen to align with this aesthetic, featuring bold and energetic hero images that transition into calmer tones. We integrated the logo's fonts throughout the site to ensure brand consistency and used contrasting buttons to enhance user interaction. Additionally, we included an Instagram strip to showcase vibrant social media content, enhancing the website’s visual appeal and user engagement.
The goal was to refresh the logo for Share a Smile Orthodontics while retaining its core design elements, particularly the stylised "smile" graphic. The updated logo emphasises sleekness and sophistication, with a modern and affluent look that remains accessible to a younger audience. The simplified smile graphic now serves as an elegant underline for the text, elevating the overall design without being over the top.
Barncroft, Abberton Road, Bishampton, Worcestershire, WR10 2LU.
