The brief for Smile Team Orthodontics required an updated website that reflects a strong and modern brand identity. The client wanted a fresh colour palette, simplified design, and the use of circle motifs and 'smile' shapes from the logo. Key goals included making the site visually appealing, professional, and user-friendly while maintaining the brand’s fun and personable aesthetic.
Web design
Wireframes
To achieve this, we used large, impactful fonts and plenty of white space to highlight important information. We incorporated circle-shaped images to maintain a fun, friendly look. Interactive elements, such as rollover text for USPs and tabbed layouts for treatments and maps, were added to keep the design clean and easy to navigate. Bold colours and simplified layouts ensure a modern, cohesive, and engaging user experience.
Barncroft, Abberton Road, Bishampton, Worcestershire, WR10 2LU.
