We were tasked with designing a clean, contemporary, and sophisticated website for SmileLux Orthodontics, targeting professional young adults and the wealthier private market. The goal was to create an easy-to-read and navigate site, using a minimalistic approach in terms of shapes and colours, ensuring a chic, exclusive feel.
Web design
Wireframes
Our solution incorporated a modern colour palette of dark purples, greys, and white to appeal to the target demographic. We used clear-cut shapes for a crisp finish, optimising for mobile and tablet viewing. Key interactive areas like the treatment journey and unique icons were designed to enhance user experience and engagement on the homepage.
Barncroft, Abberton Road, Bishampton, Worcestershire, WR10 2LU.
