The brief required us to redesign the TLC for Smiles website to appeal more to adults while remaining family-friendly. The client wanted a professional yet fun look, incorporating vibrant colours and playful elements from the logo. The site needed clear call-to-actions (CTAs) and an engaging user experience to improve conversion rates.
Logo design
Web design
We created a bold, contemporary design using vibrant brand colours and dynamic shapes for a playful tone. A bold statement font was chosen for headings, with dark grey contrasting CTAs for clarity. Beachy imagery was used to create a relaxing atmosphere, and interactive elements like parallax scrolling and video testimonials were incorporated to add energy and enhance user engagement.
TLC for Smiles' logo combines a contemporary sans serif typeface, giving a clean and welcoming feel. The elegant contrast of the script typeface for the word "for" adds a touch of professionalism and sophistication. The gentle, rounded shapes and clean design evoke warmth and approachability, effectively reflecting the friendly, caring atmosphere of the practice.
Barncroft, Abberton Road, Bishampton, Worcestershire, WR10 2LU.
